Who Owns Your Facebook and Instagram Audience?


No doubt you heard that Facebook and Instagram crashed recently and sent many businesses into conniptions.

It was a scary lesson for those that have relied solely on social media channels to operate and make sales.

If you haven’t already be sure to connect with your customers outside of socials (an email list is the most common) as an insurance policy.

That way, if the social networks are down or if you are one of the unfortunate souls who’s account is inexplicably deleted or hacked, then at least you can communicate with your audience.


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