Do you manage your own socials?

If you do manage our own socials I invite you to build this small task into your schedule:

Check your social media accounts
Every.
Single.
Day.

and:

1) like all comments
2) reply to all comments
3) respond to every direct message

Even if you haven’t posted in a day or two, this is crucial.

If you do these few things with conviction you will prove to the algorithm that you are active and that you care about your audience and brownie points will come your way.

In the grand scheme of things, it’s a very small daily task but one that can be easy to overlook, especially when you’re busy.

So I suggest you create a reminder system that’s going to work for you until it becomes an ingrained habit.

Because I have a number of client accounts to look after I run a Google Sheet with tick boxes to take away the decision fatigue of remembering what to do and when to do it.

All I need to do is remember to open that document at the beginning of each day.