5 Easy Content Ideas You Can Post To LinkedIn Today


While LinkedIn can sometimes seem like a giant used-car yard, with slick salespeople bombarding you with their latest pitch, it can be a great place to connect with others.  So, what should you share on LinkedIn?

Utilise your LinkedIn profile to be human, and personable, and you’ll be more likely to cultivate engaging discussion, and authentic connection.

Above all, remember to be of service to others on any social media platform. Give more than you take and you will be rewarded.

So, what can you post to LinkedIn today?

Try any of these:
1. Share your perspective on a topical news story
2. Go behind the scenes of your service
3. Be vulnerable by sharing a story of failure
4. Give a quick, yet valuable, tip
5. Share a personal story

Share your perspective on a topical news story

Don’t shy away from sharing your opinion on current affairs and encourage discussion around the topic.

So long as you also welcome others point of view, even if it differs from yours, you can really differentiate yourself from others in your field.

Go behind the scenes of your service

The sky really is the limit here.

Depending on your business and industry there are myriad ways you can spin the behind-the-scenes theme.

I’m not talking about giving away your trade secrets here, just a little glimpse into what goes into your finished product or service.

Be vulnerable by sharing a story of failure

None of us can put a hand on heart and say we’ve gotten where we are in business without any hiccups or failures.

In fact, it’s often where the most valuable lessons come from. Isn’t it.

So with the understanding that we’ve all faltered along the way, put your big boy/girl pants on and share one failure, along with the lesson you learned and how you turned it to your benefit.

Give a quick, yet valuable, tip

Think about a shortcut, or tool, or technique that you’ve picked up that helps you every day.

It could be a Microsoft Office hack, an app, or a physical tool.

And it probably doesn’t occur to you how valuable that tip is to you now that you’ve been using it for a while.

But I guarantee that someone out there will have a lightbulb moment when you share it with them.

Share a personal story

Everyday we have experiences as a parent, a spouse, a sibling, a kids sporting coach, a volunteer, a consumer.

What have you experienced recently that could be inspiring, act as a warning or even just be flat out funny?

Remember, the key to social media success is to be real, be human and be personable so sharing everyday stories can strike a chord with others.

Final thoughts

Treat LinkedIn like a sleazy second-hand car yard and you’ll hear crickets.

Treat LinkedIn like a personal space for genuine sharing, authentic discussion and a forum for healthy debate and it can pay dividends.

Your connections on LinkedIn are fellow humans so think about what they might like to hear and see from you. Invite them into your world with content that is unique to you, entertaining and allows them to take part.


Need more inspiration?

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